In the past 2-3 years, edtech companies in India have witnessed a spurt, established players have aimed at catering to conventional needs such as a digital classroom and e-book and startups have come up with innovative products like learning apps and experiential learning solutions aimed at making learning engaging but still fun.
However, the spurt has not matched up to adoption yet. In order to truly make it big, there are many challenges that the sector has to overcome in order to truly make it big:
Edtech products not as popular as physical tuitions: A lack of clear demonstration of value addition of edtech products can be felt as against physical tuitions in our surroundings. Parents may agree that educational technology products have greater output than physical tuitions, but still don’t make choices that demonstrate such beliefs. There is still a lot of skepticism.
Lack of awareness of importance of integrated education: There is a need to adopt an integrated approach to instil 21t century skills in kids instead of teaching the subjects in isolation in schools. Science, technology, engineering and technology (STEM) are some of those approaches. Despite the existence of many products in the edtech market that promotes integrated learning like experiential learning kits, their adoption rate is low because of lack of awareness.