The transformation from classroom learning and tuitions to e-learning aids must not be easy. What challenges did you face?
Vedantu is on a mission to make market place for teachers model a game changer in India. The biggest challenge in realizing the mission was changing the behaviour of customers towards personalized LIVE online learning by ending their apprehensions. We are able to efficiently solve this by giving them a perfect product experience and allowing them to see the difference of personalized tutoring that is affordable, flexible and easily accessible.
Does this industry get adequate support from the government and regulators?
With the government’s focus on start-ups and Digital India, Edtech space is now getting a boost. Education is fast evolving due to a paradigm shift from the conventional to a more dynamic and active learning approach. The government’s vision of Digital India is to enable a digitally-empowered nation and make sure learning reaches every corner of the country.
What initiatives do you see gaining maximum ground for study supplement as well as higher learning aids?
Education is fast evolving due to a paradigm shift from the conventional to a more dynamic and active learning approach. It is all becoming possible through the use of integrated communication technology and teaching. Students across different age groups are now looking at diverse ways to learn. Gamification, Cloud Learning Management System, MOOCs (Massive Open Online Courses), mobile learning and augmented learning are gaining maximum ground for study supplement and as higher learning aids.
What role does technology play in certifications and testing of educational skills?
The future of education lies in technology that enables accessibility, personalization and democratization. Certification and testing of education skills becomes so much easier as one can maintain and assess the individual’s performance and needs through technology. Vedantu uses data analytics and algorithms to connect the most relevant teachers to the students as per their requirements. Our technology additionally allows session monitoring and calculates the student-teacher engagement level for each session. Last and definitely not the least, it allows students to take objective-type tests online and submit subjective-type assignments that can be later evaluated by the teachers.
Digitization and multimedia are driving the e-learning industry, as operators in the field, what challenges do you see?
We believe that digital content and multimedia is only part of the solution for a student’s learning online. Providing student with the most contextual content for her precise learning need still remains the challenge. Also, the self motivation to learn from digital/multimedia content online is questionable. For example, MOOCs have witnessed very dismal engagement rates. Without finding answer to the above two solutions, adoption of e-learning at scale which can replace offline learning will remain a challenge.
How do you think they can be mitigated?
We believe that deep work in technology to make content more personalized and adaptive to fine tune it for a student’s precise learning requirement will go a long way in solving one of the challenges mentioned. Also, a model which keeps the student engaged, maybe with the help of an effective online teacher on top of content will help in establishing e-learning as a more effective learning mode as compared to offline learning.
E-learning is gaining ground very fast, for study supplement as well as higher education. Where do you think India stands and what’s the growth curve like?
According to reports, the online education market size is expected to touch US$ 40 billion by 2017 suggesting a lot of growth potential in this industry in India. Online education is completely changing the evolution of knowledge transfer and countries like India are dominating the scene.
Mobility technologies provide a major push to e-learning technologies. What value does it add to your venture?
A report from Ericsson reveals that on an average, Indian consumers spend over 3 hours a day on their Smartphones. Being amongst the world’s fastest growing Smartphone markets, India can easily be predicted as one of the front runners in the mobile Edtech space in the time to come. Mobile will take education beyond just portable learning. Looking at the immense growth potential, we are working towards conducting LIVE learning sessions through Vedantu’s mobile app in the coming months.